Fresh Ideas Blog

We’ve said it before and we’ll say it again: the key to improving local SEO is through a vast directory of local pages for every dealer, retailer, contractor, installer, pharmacy, or store that carries your products or services. Bullseye instantly pulls data to dynamically create local optimized pages with your company’s branding on the fly, no …

Building dealer profiles with unique and relevant content is important for both a great customer experience and search engine optimization. But if you have hundreds or thousands of dealers, this may seem like a daunting task. Bullseye makes it easy to get up and running quickly with dynamic default content. Upload default banners and images …

Marketing, email, and sales automation are effective and powerful tools. Bullseye can work hand-in-hand with any automation campaign. This includes: Entering new dealers or locations into onboarding email automation Entering leads into a nurture campaign Sending lead activity Adding new leads or dealers to email campaigns Adding leads to retargeting campaigns And more! Our powerful …

Bullseye’s robust REST API can build endless variations of custom CRM integrations. Use CRM integrations to: Pass lead data to your salespeople  Run regular synchronizations to deliver accurate and up-to-date information Add leads to nurturing campaigns Add leads to email marketing or automation campaigns Update lead or dealer contact information Categorize locations Manage territories Save …

There are countless stories of leads visiting a company’s website, finding their store or dealer locator, connecting with someone, then being sold a competitor’s product. It’s frustrating when all the marketing and lead nurturing efforts result in a loss at the very end of the funnel. There are a few ways to build dealer loyalty: …

A comprehensive overview is important when looking to increase your conversion rates. Your locator is the digital bridge between a website visitor and a purchasing customer. If your locator isn’t equipped to track and convert leads, your sales may be slipping through the gap. Your locator should be tracking: Searches (what cities are being searched, …

One powerful approach to increase lead generation is leveraging local SEO.  Local SEO increases your search rankings in local communities and includes “near me” searches, which have increased by 900% in recent years. In fact, an estimated 37,000 local searches happen every second! Build on your local SEO by creating content that speaks to web …