There are countless stories of leads visiting a company’s website, finding their store or dealer locator, connecting with someone, then being sold a competitor’s product. It’s frustrating when all the marketing and lead nurturing efforts result in a loss at the very end of the funnel.
There are a few ways to build dealer loyalty:
1. Take credit for the leads you send
Oftentimes, the dealer, contractor, or store has no idea that you are responsible for that lead. They have no idea of what products the lead is already familiar with and may recommend a different brand. With Bullseye’s integrated lead capture and routing, your company personally delivers each lead via branded correspondence.
2. Hold your dealers accountable
Our robust tracking also allows you to see if and when a dealer or contractor receives, views, follows up on, or closes a lead. This lets you hold them accountable and help when they are struggling. When you are sending a dealer 200 leads a month but they are only closing 2 of them, you can address it and find the issue. Do they need sales training and assistance?
3. Reward your high-performers
Bullseye lets you build great relationships with your high-performers by rewarding them with more leads, driving sales for both parties. Simply designate your high-performers as preferred locations and Bullseye will route leads their way. As you nurture these relationships, you may find these dealers recommending your products to their other leads as well.
4. Give your dealers ownership of their content
Allow your dealers to log in and manage their own content on your website’s locator. This gives them ownership and control over their own content. They can keep their data updated and showcase their best work to stand out among your other dealers. They will also appreciate the real estate on your website while taking the responsibility of data maintenance off your shoulders. And because Bullseye local pages are optimized for SEO, each dealer local page will appear in search results, bringing you and your dealer a new source of leads.
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