Use Bullseye to Improve Lead Capture, Track Campaign Sources, and Optimize Marketing Spend
Marketers might be familiar with the concept of offering a white paper or product literature as the payoff after a user...
11 Best Practices For Lead Follow-Up at Virtual Trade Shows
In response to the pandemic and need for social distancing to prevent the spread of COVID-19, many exhibitors have moved from live to virtual trade shows.
At live trade shows, a lack of proper lead follow-up has resulted in lost sales...
8 Best Practices For Lead Generation Landing Pages in 2020
Following lead generation landing page best practices is an effective way to target your core client demographic and increase your qualified leads. By tailoring individual pages on your website to each of your product offerings, you can include highly relevant and influential information to drive conversions...
10 Store Locator Best Practices For Your Dealer Locator Software Integration
At Bullseye, we've put together the below list of store locator best practices and optimization strategies for leveraging our out-of-the-box...
Lead Generation & Follow-Up Strategies for Building Supply Manufacturers & Dealers
Across the world, building materials manufacturers and dealers are navigating uncharted territory during...
Coronavirus & Changing Store Hours
Now more than ever, shoppers need accurate, up-to-date information. Across the nation, store hours are changing. Retailers like Apple, Nike, and Nordstrom have closed their doors temporarily due to coronavirus concerns. Grocers like Walmart, Kroger, Publix, Wegmans, and Albertsons have shortened hours to safeguard customers and staff by disinfecting and restocking food and other essentials. …
7 Reasons Your Manufacturing Website Needs Partner Directory Software
Partner Directories are growing in popularity. You’ve seen them on technology company websites for several years. Now you are seeing them start to appear on manufacturing websites. Manufacturers use partner directory software to highlight their partners and their partner’s work, and even to co-publish content with their partners. They come in diverse shapes and forms–contractor …
3 Ways to Use Dealer Locator Technology to Engage Dealers
Why use dealer locator technology? Indirect sales high and growing Indirect sales channels are important contributors to revenue and are increasing in importance. Presently, over 75% of world trade flows through indirect sales(World Trade Organization). 97% of B2B sales and customer service execs say indirect sales channel are central to their business(Accenture B2B Customer Experience …
4 Ways to Optimize Lead Capture on Your Dealer Locator
Dealer locators are an ideal source of qualified leads. Customers who go to the dealer locator are interested in the products and are ready to buy. However, many marketers do not use a lead form on the dealer locator to properly capture and nurture these leads at this critical step, and it is a missed …