Convert Customers

Building materials marketing is an enduring challenge in 2021. Old-hat messaging and word of mouth simply won’t cut it in our digital age.  How do you distinguish your products from those of your competitors? How do you build bonds with dealers and contractors that keep them coming back to you, every time? Without the answers, …

Looking for ways to improve customer experience and streamline workflows in your building materials company?  If so, a customer relationship management (CRM) system is the answer.  A CRM is a platform where you can store customer data, track interactions, and manage leads.  This enables you to share acquired information between colleagues, as well as use …

Navigating the digital landscape is critically important for any business today. A website allows you to build trust with new visitors and possibly turn some of them into customers. Building materials manufacturer websites compete with each other for attention. These seven must-haves will give your website a much-needed edge. 1. A Clear Main Navigation Menu …