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Convert Customers

Capture leads and win customers with lead generation best practices, follow-up strategies, and more.

5 Store Locator Best Practices That Drive Siding Sales

Buyers of residential and commercial siding are always looking online for the best options. In a siding market that’s reached a value of $90 billion in 2020 and growing, you’ll want every digital advantage on your side for growing your revenue and staying competitive.  That said, is your website capturing leads and turning them into …

Read more5 Store Locator Best Practices That Drive Siding Sales

5 Ways Building Product Companies Can Get More Leads From Their Websites

Did you know building materials manufacturers can increase market share using dealer and contractor locators? Your website might be a decent-looking storefront for your business…complete with a nice design, a list of your products, and some key company info.  However, to maximize your site’s value, make sure it’s actually helping to build your business. For …

Read more5 Ways Building Product Companies Can Get More Leads From Their Websites

How to Get More Roofing Leads

Did you know building materials manufacturers can increase market share using dealer and contractor locators? Is your roofing business earning as many real, qualified leads as possible? If not, it’s time to do something about it. In a crowded roofing industry projected to reach nearly $20 billion in value by 2021, contractors hoping to stay …

Read moreHow to Get More Roofing Leads

The Best Google Maps Store Locator Alternative

If you are researching how to build effective store locator pages for your website, you might have come across a solution provided by the Google Maps Platform called Locator Plus. Locator Plus is Google’s collection of resources for building functional, easy-to-use store locator pages. These pages natively integrate with Google Maps and may be a …

Read moreThe Best Google Maps Store Locator Alternative

35 Elements of the Perfect Locator

Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a list of addresses in an age when convenience is key and attention spans are short.

Read more35 Elements of the Perfect Locator

5 Store Locator Best Practices That Drive Window Sales

Looking for a way to better engage customers and sell more window products? Take a look at one crucial component of your website: your store locator page. Store locator pages are simple in concept, but they represent a part of your digital presence that can earn you many more leads and sales, if done right. …

Read more5 Store Locator Best Practices That Drive Window Sales

How to Turn Website Traffic Into Foot Traffic

How many clicks on your website are turning into *dings* in your cash registers? If you don’t know, it’s time to start keeping score. When contractors, homeowners, and others want to buy building materials, manufacturer websites are often the first stop they make. They’ll search for the products they have in mind and then choose …

Read moreHow to Turn Website Traffic Into Foot Traffic

6 Ways Building Material Manufacturers Can Track Offline Sales

Did you know building materials manufacturers can increase market share using dealer and contractor locators? How do you track product sales in the real world?  Many building materials manufacturers sell products through distributors, dealers, or independent sales reps. That’s the way it’s been for decades. Needless to say, tracking those offline sales with precision is …

Read more6 Ways Building Material Manufacturers Can Track Offline Sales

How to Create an SEO Strategy for Large Multi-Location Businesses

Every business can benefit from good SEO practices. For companies of much larger size and scale, however, a marketer’s job can get more complicated.  To rank in search engines for both relevant local keyphrases and nationwide terms, large multi-location businesses — whether they’re building materials manufacturers, insurance companies, banks, or franchises — need a more …

Read moreHow to Create an SEO Strategy for Large Multi-Location Businesses
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