Bullseye
Bullseye Store Locator
For multi-location businesses, a simple way to point customers to local offices, dealers, and retailers is a must. It is often done through website store locator software…but using a free option could be a huge mistake. Free store locator apps might suffice for smaller businesses that only operate a few locations, have just one or …
How many clicks on your website are turning into *dings* in your cash registers? If you don’t know, it’s time to start keeping score. When contractors, homeowners, and others want to buy building materials, manufacturer websites are often the first stop they make. They’ll search for the products they have in mind and then choose …
Did you know building materials manufacturers can increase market share using dealer and contractor locators? How do you track product sales in the real world? Many building materials manufacturers sell products through distributors, dealers, or independent sales reps. That’s the way it’s been for decades. Needless to say, tracking those offline sales with precision is …
If you want to reach more customers online, it may take some adjustment to your SEO strategy. That starts with understanding web searcher behavior. Building materials customers often start their search in a predictable way. They’ll fire up a search engine like Google, type in a simple keyphrase, and land on a website that hopefully …
Large organizations like building materials manufacturers, franchises, insurance firms, and banks need a clear, efficient way to show customers where to receive services and buy products. This can involve using a series of simple Where-to-Buy pages, created by a store locator app or platform that integrates with the company’s website. A popular example that you …
Every business can benefit from good SEO practices. For companies of much larger size and scale, however, a marketer’s job can get more complicated. To rank in search engines for both relevant local keyphrases and nationwide terms, large multi-location businesses — whether they’re building materials manufacturers, insurance companies, banks, or franchises — need a more …
Building materials marketing is an enduring challenge in 2021. Old-hat messaging and word of mouth simply won’t cut it in our digital age. How do you distinguish your products from those of your competitors? How do you build bonds with dealers and contractors that keep them coming back to you, every time? Without the answers, …
Looking for ways to improve customer experience and streamline workflows in your building materials company? If so, a customer relationship management (CRM) system is the answer. A CRM is a platform where you can store customer data, track interactions, and manage leads. This enables you to share acquired information between colleagues, as well as use …
Navigating the digital landscape is critically important for any business today. A website allows you to build trust with new visitors and possibly turn some of them into customers. Building materials manufacturer websites compete with each other for attention. These seven must-haves will give your website a much-needed edge. 1. A Clear Main Navigation Menu …
